CREATE TABLESPACE Blog

I’m glad you found yourself here.

You may know me (and some of this) from Twitter, but to level-set: At the end of January, I left my job in solutions marketing at Dell after 7 years.

kendallAfter a short hiatus, I joined Infinio Systems – a software startup in Kendall Square – as Director of Product Marketing.  There is so much to digest and learn, and there’s no way to share the experience in 140 character chunks.  So here I am in the blogosphere.

So why name my blog “storageDiva’s Tablespace”?  Two reasons:

A tablespace is the abstraction layer in a database that sits between the logic of the database and the physical datafiles it contains.  Basically, you group several tables and indices together and while they are physically stored in datafiles, the collection of them (regardless of physical location) is a tablespace.

I like the metaphor of this blog being a tablespace of interrelated tables, because I plan to share all sorts of interrelated ideas about my experiences in technology, marketing, and life at a startup.  Here’s a swag at what I think the “tables” would be called: 

  • LEARNING: My education around caching, performance, and all things Infinio
  • CUSTOMERS: What I learn from our customers and our not-customers
  • TECH: Thoughts and ideas about our product and the industry at large
  • MARKETING: How product marketing is changing in the Internet/Social Era
  • STARTUP: Life at a startup, especially after coming from a big company
  • XX: What it’s like to be a woman working in technology
  • HOME: Balancing my work life with my daughter(“babyDiva”) and spouse (“mrDiva”, also at a startup)

I said there were two reasons for the blog being called “storageDiva’s Tablespace.”  The second reason comes from Sheryl Sandberg.  In her book and TED talk she relates a story of being at a meeting and notices that the young women are sitting on the periphery of the room while the men all sit at the table.  She urges the women (and the reader/watcher) to claim a seat at the table (not behind it) to ensure their voice is heard.

The phrase “table space” is a reminder to myself that I have gotten where I am by always claiming my space at the table, long before the other Sheryl made it trendy.

I hope you’ll stick around.

4 thoughts on “CREATE TABLESPACE Blog

  1. Brian McCarthy

    Hello Diva,
    I really enjoyed reading your blog and look forward to inspirational passages in the future.
    Brian

    Reply
  2. Laurie Curran

    Sheryl, Congrats on the new blog! Planning on visiting again soon, especially for more on your customer learnings and marketing insights as you ‘lean in’ to your new role. Laurie

    Reply
  3. Pingback: 2014: My Year of Transitions | storageDiva's Tablespace

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