Girl on a Bus

Last week I was on the #43 bus headed home and a friendly woman sat down next to me.

“Oh, that’s a great book. Are you liking it?”

None of that is remarkable, except that I was reading The Lean Startup and she worked in sales for a software startup. So we had a lot in common.

“I do like it,” I said. “Coming from a big company, I’m finding it really helpful to understand why we sometimes make certain decisions.”

She started to rattle off several other books she really liked, all of which I need to add to my business reading list.

Decisive (which she described as a book that helped you learn how to make good long-term decisions)

Switch

Great by Choice

She shared a concept from the last book that I really liked – that Jim Collins explains that before shooting a cannonball, gunners would shoot a bullet. It’s less expensive than a cannonball but tells you you are looking in the right direction. You can do that in business too, release a limited version of your product, or release to a limited audience, so you can calibrate if you are in the right place.

I’m almost done with Lean Startup (which I’ll review here soon) and that cannonball concept seemed like a cool extension of the ideas from that book.

This woman’s stop came up before mine, and we didn’t exchange cards, but maybe we’ll have a chance to talk again on the #43 bus.

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